Great question! Yes, shapes can have a significant psychological impact on how we perceive brands at
https://vizologi.com/the-role-of-shapes-in-marketing/ . For example, circles often suggest unity, warmth, and community—think of logos like Pepsi or Spotify. Squares and rectangles, on the other hand, convey stability, strength, and reliability, like Microsoft. Triangles can feel dynamic and powerful, often used to indicate innovation or movement. These subconscious cues help consumers form instant emotional connections with a brand, which is why marketers pay so much attention to shape during design.